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Georgia Transforms into a Global Hub for Events and Meetings

Georgia is emerging as a world-class hub for meetings and events, with an array of venues catering to all types of gatherings.

News Summary

Georgia is rapidly positioning itself as a top destination for international meetings and corporate gatherings. With extensive infrastructure developments and a surge in tourism, the state boasts a diverse range of high-capacity venues catering to various event sizes. The significant influx of business travelers has facilitated a historic boom in the tourism sector, further enhanced by the accessibility provided by Hartsfield-Jackson Atlanta International Airport. As Georgia continues to grow its event landscape, it is well on its way to solidifying its reputation as a premier location for conferences and corporate meetings.

Atlanta, Georgia – Georgia is rapidly emerging as a global hub for meetings and events, with extensive infrastructure developments that are comparable to established leaders like the United States, Canada, Mexico, and many European nations. With strategic investments made in both urban mega-centers and picturesque retreat venues, the state is transforming into a top destination for international meetings, conferences, and corporate gatherings, particularly observable in 2023.

Georgia’s extensive capabilities in hosting events are bolstered by more than 16 million domestic business travelers who visited the state last year, generating over $4 billion in direct spending. This influx has led to a historic boom in Georgia’s tourism sector. The world’s busiest airport, Hartsfield-Jackson Atlanta International Airport, significantly enhances the state’s accessibility for event planners and attendees from around the globe.

The state boasts a diverse range of high-capacity venues tailored for corporate gatherings of all sizes. Notably, Savannah has made headlines with its convention center, which has expanded to 200,000 square feet, incorporating a new 40,000-square-foot ballroom along with a renovated 25,000-square-foot ballroom. This upgraded facility is complemented by a newly constructed 900-space parking garage and plans for a 400-room hotel next door, creating a comprehensive event ecosystem designed to attract large gatherings.

Impact on Local Communities

The city of Savannah offers a stellar blend of historic charm, captivating riverfront attractions, and culinary delights for business travelers, further enriching the experience for corporate gatherings. Meanwhile, South Georgia is witnessing a renaissance in its event hosting capabilities. The Rainwater Conference Center in Valdosta, now features 47,000 square feet of flexible space following renovations. This center includes a large exhibit hall and a 4,000-square-foot conference room equipped with modern amenities that reflect local culture.

In Gainesville, Lake Lanier Olympic Park provides an idyllic setting that merges sports, nature, and event hosting with 18,000 square feet of versatile event space, making it adept for various gathering types. Similarly, Cloudland at McLemore Resort in Rising Fawn boasts 20,000 square feet of event space in addition to luxurious amenities, including a full-service spa and a newly unveiled cliffside golf course.

Major Venues Leading the Charge

The Georgia World Congress Center (GWCC) in Atlanta stands as a national leader with its expansive 1.5 million square feet of exhibit space. Adjacent to GWCC is an event campus that features notable attractions, including Mercedes-Benz Stadium and Centennial Olympic Park, alongside the new Signia by Hilton Atlanta, which offers nearly 1,000 rooms to cater to event attendees.

Notably, the Delta Flight Museum, located near the Atlanta airport, houses 68,000 square feet of event space within historic hangars, ensuring global accessibility for various functions. In Duluth, the Gas South District features a renovated convention center that includes a 90,000-square-foot exhibit hall and a 21,000-square-foot ballroom, adding to Georgia’s impressive portfolio of venues.

Future Outlook

Georgia’s ongoing investments in infrastructure are redefining how high-impact business events occur across the state. A variety of unique venues cater to diverse themes and preferences, ranging from oceanside and mountaintop locations to urban spaces with modern amenities. The combination of innovation, hospitality, and scenic beauty is making Georgia an increasingly attractive option for event organizers seeking premium offerings.

As the tourism sector continues to flourish, Georgia is set to solidify its reputation as a leading global destination for meetings and events. With its strategic investments and unmatched accessibility, the state is poised for continued growth in the business event sector.