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North Augusta Prepares for Economic Boom with Nike EYBL Peach Jam Tournament

The atmosphere during the Nike EYBL Peach Jam Tournament in North Augusta is electric, with teams showcasing their talents.

News Summary

North Augusta, South Carolina, is gearing up for the 29th Annual Nike EYBL Peach Jam basketball tournament, which will spotlight 24 AAU teams and attract prominent college coaches and NBA scouts. The tournament is expected to deliver an economic boost of $15 to $20 million to the local area, providing critical support to local businesses during a slow season. With young athletes eager to showcase their skills, the event promises to enhance North Augusta’s reputation as a significant sports venue.

North Augusta Prepares for Economic Boom with 2025 Nike EYBL Peach Jam Tournament

The city of North Augusta, South Carolina is set to host the highly anticipated 29th Annual Nike EYBL Peach Jam basketball tournament from Sunday, July 13 to Sunday, July 20, 2025. This prestigious event will attract the best 24 AAU basketball teams from across the nation, including international talents, and is expected to generate an economic impact estimated between $15 to $20 million for the local area.

Over 350 college coaches, recruiters, and several NBA scouts are projected to attend the tournament, eager to scout the outstanding talents participating. This influx of sporting professionals not only elevates the visibility of North Augusta’s recreational venues but also presents a crucial opportunity for young athletes aiming to pursue college basketball or aspire to the NBA.

Local Business Preparedness

In anticipation of the tournament, local businesses are gearing up to welcome a significant number of visitors during a typically slow season. Establishments like the Sno-Cap Drive-In, a staple of the community since 1964, are looking forward to increased patronage as basketball fans flock to the area. Antonio’s Italian Eatery, another local favorite, is preparing for boosted sales due to the tournament dynamics.

Jordan Crane, the assistant manager at Antonio’s, noted that the event is particularly beneficial during a time when many locals are on vacation, further contributing to the restaurant’s success. The economic boost from the Peach Jam is crucial for many businesses, providing a much-needed lift in revenue and engagement.

Key Participants and Competitive Spirit

Among the prominent players participating are Kiyan Anthony, son of NBA superstar Carmelo Anthony, who is making headlines by averaging 19.6 points per game. Another notable participant is Bryce James, son of LeBron James, who is also competing but with averages of six points per game. These young prospects represent the future of basketball and attract significant attention from coaches and scouts eager to discover talent.

The tournament is known for its competitive spirit, featuring teams such as Nightrydas Elite, Team Takeover, and Oakland Soldiers, all entering the event with perfect records of 5-0. The presence of former professional players and established coaches further enhances the tournament’s reputation, drawing in basketball enthusiasts and creating an electric atmosphere throughout the week.

Background of the Peach Jam Tournament

The Nike EYBL Peach Jam has become a hallmark of youth basketball and serves not only as a competitive event but also as a platform for exposure and development of young athletes. With its longstanding history, the tournament is a prime opportunity for players to showcase their skills in front of an audience that includes influential figures in the basketball community.

As North Augusta prepares for this year’s event, the local government and business community are collaborating to ensure the success of the tournament and that it remains a focal point for youth sports. The economic benefits extend beyond immediate sales increases, fostering community spirit and generating excitement in the region.

In conclusion, the Nike EYBL Peach Jam tournament promises to be an exciting and economically beneficial event for North Augusta, bringing together athletes, coaches, and basketball fans from across the country, solidifying the city’s status as a prominent venue for upcoming sporting events.