News Summary
The annual EYBL Nike Peach Jam basketball tournament concluded, attracting elite youth teams and generating an estimated $18.6 million for North Augusta’s economy. Local businesses experienced significant traffic, while volunteers provided meals for participants, highlighting community support. Celebrated for 29 years, the tournament not only showcases top talent but also strengthens community bonds, making it a cherished event for residents and visitors alike.
North Augusta, SC – The annual EYBL Nike Peach Jam basketball tournament concluded on Sunday, July 14, 2025, marking its recognition as one of the country’s premier high school basketball events. This year, the tournament attracted elite youth teams from across the United States and garnered an impressive economic impact estimated at $18.6 million for the local community.
Held at the Riverview Park Activities Center, the tournament’s packed stands were a testament to the excitement that swells during the event, with both national scouts and celebrities in attendance. Local businesses have reported a significant uptick in traffic, as families flocked to North Augusta for the week-long competition, filling hotels, restaurants, and shops with visitors.
The Peach Jam serves as a platform to showcase top-ranked players while providing a proving ground for younger athletes. Participants included teams such as the Dallas-based Drive Nation, with players aiming to elevate their skills in front of scouts. As word spread about potential celebrity sightings, including NBA stars like Chris Paul, it encouraged more visitors from locations such as Memphis, who came to soak in both the atmosphere and competition.
To support the influx of young athletes, local churches mobilized, with about 300 volunteers preparing daily meals for the players and coaches. Each day saw the preparation of between 1,200 and 1,500 meals, which included a variety of options such as ham, turkey, chicken wraps, and hamburgers, along with the signature homemade peach jam. This unique offering made the Peach Jam the only event where players could receive full meals, highlighting the community’s commitment to athlete welfare.
The tournament, which has been a cherished part of the community for 29 years, features various age divisions including 17 and under, 16 and under, and 15 and under formats. The director of North Augusta Parks and Recreation noted that this is the longest-running event Nike conducts at a single site. The facility’s quality wood floors contributed to ensuring athletes’ safety and comfort during games, adding to the overall positive experience.
Preparations for the tournament were extensive, with local businesses gearing up to accommodate the large number of attendees. The excitement among fans and players was palpable, creating an electric atmosphere that enhanced the competitive spirit. Tickets for the event were available on-site for $15 (cash only), allowing access to the thrilling matchups and high-level basketball action.
The Peach Jam not only elevates the sport of basketball but also strengthens community ties, fostering lasting relationships between participants and volunteers. Local residents expressed pride in hosting this remarkable event, emphasizing the Southern hospitality showcased throughout the tournament. This annual gathering serves as a reminder of the future of basketball while enhancing the local economy and reinforcing the bond within the community.
Deeper Dive: News & Info About This Topic
HERE Resources
North Augusta Hosts Annual Nike Elite Youth Basketball League Peach Jam
Big Cross Classics Basketball Tournament in Augusta
North Augusta Prepares for Economic Boom with Nike EYBL Peach Jam Tournament
Additional Resources
- WRDW: Peach Jam Bounces Its Way Back North Augusta
- Wikipedia: Nike Peach Jam
- WFXG: Nike Peach Jam Draws Top Talent and Economic Boost
- Google Search: Nike Peach Jam
- WJBF: Why Nike Keeps Coming Back to North Augusta
- Encyclopedia Britannica: Basketball
- Post & Courier: Peach Jam Volunteers Churches
- Google News: Peach Jam North Augusta
- Augusta Press: Peach Jam Basketball Showdown
Author: STAFF HERE AUGUSTA WRITER
AUGUSTA STAFF WRITER The AUGUSTA STAFF WRITER represents the experienced team at HEREAugusta.com, your go-to source for actionable local news and information in Augusta, Richmond County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Arts in the Heart Festival, Westobou Festival, and Masters Week. Our coverage extends to key organizations like the Augusta Metro Chamber of Commerce and Greater Augusta Arts Council, plus leading businesses in manufacturing and healthcare that power the local economy such as Textron Specialized Vehicles, Cardinal Health, and Nutrien. As part of the broader HERE network, including HEREAtlanta.com and HERESavannah.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.
