Hooters Permanently Closes Two Locations in Georgia

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A Hooters restaurant closed with a sign on the door

News Summary

Hooters has shut down two of its locations in Augusta, Georgia, as part of its restructuring amidst ongoing bankruptcy proceedings. The closures, affecting restaurants on Cobb Parkway and Washington Road, follow the earlier shutdown of four additional locations in other Georgia cities. Hooters is transitioning to a pure franchise model to combat significant debt and streamline operations, with over 30 locations closed across the U.S. The remaining locations aim to serve loyal customers while the company focuses on profitability.

Augusta, Georgia – Hooters has permanently closed two of its locations in Georgia as part of its ongoing bankruptcy transition. The closures, confirmed on Friday through automated messages to callers, affect the restaurants on Cobb Parkway and Washington Road in Augusta. This follows the earlier shutdown of four additional locations in Atlanta, Douglasville, Gwinnett, and Valdosta approximately a month ago.

The company is currently in the process of shifting to a pure franchise business model, which is a significant part of its strategic plan. Hooters filed for Chapter 11 bankruptcy protection in March, citing a substantial debt of $376 million. As part of its restructuring efforts, Hooters has agreed to sell all 151 of its company-owned restaurants.

In total, over 30 Hooters locations across the United States have closed during this restructuring phase, affecting various states including Florida, Indiana, Illinois, Kentucky, Michigan, Missouri, North Carolina, South Carolina, Tennessee, and Texas. Following the latest closures, only 10 Hooters locations remain operational in Georgia.

Impact of Hooters’ Restructuring

The Augusta location, once bustling with energy especially during the Master Tournament, featured a large tent for fans to enjoy food and drinks while watching the prestigious golf event. The restaurant has also hosted notable events, including celebrity appearances by pro golfer John Daly, who has sold merchandise and interacted with fans at this location.

Hooters has stated that the decision to close these locations was not made lightly but was necessary for the company’s future positioning. The current total of Hooters locations in the United States stands at 305, with 151 of those owned by the company and 154 operated by franchisees, following the recent round of closures.

Background on Hooters’ Financial Struggles

The ongoing shift to a franchise model is a key part of Hooters’ effort to emerge from its debt crisis. The company’s bankruptcy filing in March underscored the financial difficulties it faced, notably with the burden of $376 million in liabilities weighing heavily on its operations. These challenges led to the strategic decision to downsize headquarters and encourage franchise growth to stabilize the business.

Despite the closures, Hooters still maintains a presence in Georgia, and the brand aims to partner with franchisees to continue its operations in a more economically viable manner. The shift in strategy is seen as a necessary step to adapt to current market conditions and consumer preferences, as well as an attempt to revitalize the Hooters brand, which has historically been known for its casual dining and sports bar atmosphere.

Future Outlook for Hooters

With the restructuring plan underway, the future of Hooters will largely depend on the success of its new franchise-based operations. The remaining 10 locations in Georgia are expected to continue serving loyal customers while the company focuses on returning to profitability. The decision-making process will be closely monitored as the brand navigates through this transitional period, which includes reevaluating its presence in core markets and minimizing operating costs.

The closure of these locations marks a significant change for Hooters as it adapts its business model in response to financial pressures. As the company works towards recovery, both customers and employees will be watching closely to see how Hooters reinvents itself in the coming months.

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