The lively atmosphere of Hooters in Augusta during the Masters week, now a memory as it closes its doors.
Augusta National Golf Club is one of the most iconic and prestigious golf courses in the world, located in Augusta, Georgia. Founded in 1933 by golfing legend Bobby Jones and investment banker Clifford Roberts, the course was designed by Jones and Alister MacKenzie. Known for its stunning landscape, pristine fairways, and meticulously maintained greens, Augusta National is renowned for hosting The Masters Tournament annually, one of golf’s four major championships. The club has a rich history intertwined with important moments in golf, including memorable performances and innovations in course design. Membership is exclusive, and the club’s traditions and secrecy add to its mystique, making it a legendary venue in the sport.
The beloved Hooters in Augusta has officially closed, marking the end of an era for locals and golf fans. Known for its lively atmosphere during Masters week, the closure signifies a troubling trend for the restaurant chain, which has struggled financially. Since 1997, Hooters served as a popular venue for gatherings during the Masters, often frequented by golfer John Daly and fans alike. As Augusta bids farewell to this local favorite, the community is left wondering what will fill the void left behind by the iconic establishment.
In a surprising twist that has left many locals and golf fans with heavy hearts, the beloved Hooters in Augusta has officially closed its doors for good. This shutdown is not just the end of a restaurant but marks a significant moment in the local community, especially for those who have looked forward to its lively atmosphere during the famed Masters week.
The news of the Augusta Hooters’ permanent closure comes on the heels of two other recent shutdowns in Georgia, further signaling a worrying trend for the chain. A brief message played over the phone has confirmed that the Augusta and nearby Cumberland locations will no longer serve their famous wings and cold drinks. While the specific reasons for this closure remain a mystery, it’s part of a larger overhaul as the company shifts to a “pure franchise business model.”
Hooters’ struggles are not new; the racier restaurant chain filed for Chapter 11 bankruptcy protection back in March 2025, citing a staggering $376 million in debt. With plans to sell all 151 company-owned restaurants, only a handful remain operational in Georgia. The closures of long-standing spots in Atlanta, Douglasville, Gwinnett, and Valdosta mean that just ten locations are still serving food in the state.
For many, the Augusta Hooters was much more than just a place to grab a bite. Since 1997, the restaurant has been a staple for pro golfer John Daly during the Masters. Known for his jovial personality, Daly became synonymous with the local Hooters as he transformed it into a bustling hub for golf fans every April.
Fans would flock to the location to snag exclusive merchandise, meet Daly, and mingle with other golf enthusiasts. Daly’s setup during Masters week was a sight to behold, featuring a large tent peppered with items like $40 hats, $10 autographed golf balls, and even $250 boxes of high-end cigars. In fact, during Masters week of 2024 alone, Daly reportedly brought in around $780,000 from enthusiast fans and his merchandise sales.
Daly’s presence at Augusta Hooters turned into a social highlight for many, attracting not only amateurs but seasoned golfers, and celebrities looking to join in the fun. The restaurant’s strategic location, being less than a mile from the prestigious Augusta National Golf Club, made it an ideal gathering spot for excitement and camaraderie during one of golf’s most important weeks.
Yet, as the shutters come down on this beloved establishment, the question remains: what will happen to Daly’s annual fanfare and merriment during Masters week? His future plans are now uncertain, leaving fans hopeful that another venue will rise to host the spirit of golf that Daly brought to the now-closed Hooters.
The closure of the Augusta Hooters symbolizes a larger challenge facing casual dining establishments across the country, particularly as consumer preferences shift and the restaurant landscape changes. The transition the company is making raises concerns about what the future will hold for fans of the brand that has long been associated with good food, sports, and community.
As Augusta navigates this moment of change, the community will certainly feel the absence of the Hooters. What was once a vibrant venue filled with laughter, merchandise, and the soul of golf fandom will now remain just a memory in the hearts of many.
To all who enjoyed those wings, those iconic beers, and the electric atmosphere alongside John Daly, it’s time to say farewell to the Augusta Hooters, a true local landmark.
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