News Summary
Neighborhood Nectar, a Georgia-based startup, has made its national debut at the USDA’s Great American Farmers Market. Founded by Sade Shofidiya, the company specializes in Georgia grown honey and wellness beverages, showcasing products like the Golden Glow Elixir and Wildflower Honey. Notable figures, including U.S. Secretary of Agriculture, interacted with Shofidiya and explored the brand’s offerings. Operating from an incubator in Statesboro, Georgia, Neighborhood Nectar aims to support local agriculture and promote sustainable food options.
Washington, D.C. – Neighborhood Nectar, a Georgia-based startup, marked its national debut at the USDA’s Great American Farmers Market on the National Mall from August 3 to August 8, 2023. This event, which celebrated 250 years of American agriculture, brought together top farmers and food producers from across the country, providing Neighborhood Nectar with a prestigious platform to showcase its products.
Founded by Sade Shofidiya, Neighborhood Nectar specializes in Georgia Grown honey and wellness beverages, with a mission to support local agriculture, protect pollinator health, and make wellness rituals accessible to consumers. The company presented two of its signature products at the market: the Golden Glow Elixir, a handcrafted herbal honey beverage, and Wildflower Honey, a raw, small-batch honey sourced directly from the Southeast.
During the event, U.S. Secretary of Agriculture Brooke Rollins visited the Neighborhood Nectar booth, taking the opportunity to interact with Shofidiya and purchase products in support of the brand’s launch. In addition, U.S. Secretary of Housing and Urban Development Scott Turner also made a stop at the booth to learn more about the offerings.
Shofidiya expressed her gratitude for being selected to participate in such a historic venue alongside prominent farmers and food producers. She noted that being the sole full-time member of her business, the support from the USDA and Georgia Southern University’s Business Innovation Group (BIG) has been vital in her entrepreneurial journey.
Neighborhood Nectar operates out of BIG’s incubator in Statesboro, Georgia, which is designed to provide entrepreneurs with essential resources, mentorship, and a collaborative environment for growth. This support is integral to helping Shofidiya navigate the challenges of launching her business and connecting with a broader audience.
The Great American Farmers Market honored the critical role agriculture plays in American life and showcased a diverse range of agricultural products and innovations. By participating in this event, Neighborhood Nectar not only introduced its unique offerings but also aligned with the event’s focus on promoting sustainable and locally sourced food options.
For consumers interested in exploring Neighborhood Nectar’s products, the company is accessible online and on social media. More information about their offerings can be found at their online store and on Instagram.
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