News Summary
The Happy2Help Beer event in Augusta aims to support cancer research with funds raised from beer sales benefiting the Georgia Cancer Center. Organized by Paceline and Savannah River Brewing Co., the event rallied community support and featured a breakfast hosted by local commissioners. The newly created beer represents a collaboration of passionate individuals in the fight against cancer, with its distribution planned across the region. Paceday, another community initiative, is set for October 5, allowing residents to further engage in cancer awareness efforts.
Augusta witnessed the launch of a new community initiative aimed at supporting cancer research, known as the Happy2Help Beer event, held in collaboration between Paceline and Savannah River Brewing Co. The event took place on a Saturday and is designed to raise funds for the Georgia Cancer Center through the sale of a specially created beer.
Proceeds from beer sales during the Happy2Help Beer event will contribute directly to cancer research efforts, aligning with Paceline’s mission. Each year, Paceline organizes the Paceday event to mobilize community action and financial support in the battle against cancer. The upcoming Paceday is scheduled for October 5, providing another opportunity for the community to engage in this critical cause.
Local Richmond County Commissioners Jordan Johnson and Stacey Pulliam supported the event by hosting a community breakfast at Carrie Mays Park, coinciding with the beer launch. This breakfast aimed to foster community relations and further emphasize the importance of collaboration in overcoming health-related challenges.
The Happy2Help beer itself was unveiled on the same day, the creation of three individuals dedicated to supporting the fight against cancer. Leonard “Pork Chop” Zimmerman, an artist recognized in Augusta, worked with Adam Fulmer, head brewer at Savannah River Brewing, and Ian Mercier, president and CEO of the Medical College of Georgia Foundation, to formulate this new flavor. Notably, two of the beer creators even dyed their hair strawberry blonde to reflect the beer’s unique flavor.
According to Ian Mercier, community support is crucial when addressing the challenges that cancer presents. The Happy2Help beer is specifically intended to raise awareness about cancer, highlighting its pervasive impact on the Augusta community. The collaboration between local institutions and organizations underscores the unified effort required to combat this disease, which affects many individuals and families across the region.
The newly launched Happy2Help beer will be distributed through Savannah River Brewery’s established channels, making it accessible at different retailers and restaurants throughout the Central Savannah River Area (CSRA) and the southeastern United States. Local residents are encouraged to advocate for the inclusion of the Happy2Help beer in their favorite local establishments, reinforcing the community-driven spirit of the initiative.
As a part of this event, attendees also celebrated the 50th anniversary of the South Baptist Church in Aiken, which took place on the same Saturday, promoting a spirit of community and celebration throughout the region.
The Happy2Help Beer event reflects an ongoing commitment to addressing the health concerns posed by cancer, reinforcing the significance of local involvement in research funding. With events like Paceday and initiatives such as Happy2Help, Augusta continues to foster an environment where community members can rally around a shared goal—to end cancer.
Individuals interested in participating in the upcoming Paceday event can register through the Paceline website, reflecting an open invitation for the community to engage in this vital cause fighting cancer.
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Additional Resources
- WRDW: Paceline and Savannah River Brewing Collaborate for Cancer Center
- Augusta Chronicle: Savannah River Brewing Brings Back Strawberry Blonde
- WJBF: Non-Profit and Brewery Fundraise for Cancer Research
- Wikipedia: Cancer Research
- Google Search: Cancer Research Community Initiatives
Author: STAFF HERE AUGUSTA WRITER
AUGUSTA STAFF WRITER The AUGUSTA STAFF WRITER represents the experienced team at HEREAugusta.com, your go-to source for actionable local news and information in Augusta, Richmond County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Arts in the Heart Festival, Westobou Festival, and Masters Week. Our coverage extends to key organizations like the Augusta Metro Chamber of Commerce and Greater Augusta Arts Council, plus leading businesses in manufacturing and healthcare that power the local economy such as Textron Specialized Vehicles, Cardinal Health, and Nutrien. As part of the broader HERE network, including HEREAtlanta.com and HERESavannah.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.
