August 29, 2025

Augusta Partners with Uptown Cheapskate for Community Engagement

News Summary

Augusta Athletics has announced a partnership with Uptown Cheapskate to enhance community engagement and improve the fan experience in the CSRA. This collaboration aims to foster connections with local businesses and promote sustainability. Uptown Cheapskate, known for its affordable and stylish resale clothing, will provide opportunities for interaction between fans, students, and families. The partnership emphasizes the importance of community involvement and sustainability, creating various avenues for collaboration, including joint events and promotions that aim to enrich the local athletics experience.

Augusta Partners with Uptown Cheapskate to Enhance Community Engagement

Augusta Athletics has officially announced its partnership with Uptown Cheapskate, aimed at strengthening community connections and enhancing the fan experience throughout the Central Savannah River Area (CSRA). This collaboration marks a significant step in Augusta Athletics’ initiative to foster meaningful relationships with local businesses.

Uptown Cheapskate, a leading resale clothing franchise with locations in Augusta, Evans, and Athens, is known for its focus on sustainability and providing stylish, like-new fashion for teens and young adults at affordable prices. The partnership is intended to create opportunities for interaction between students, families, and fans of Jaguar Athletics, appealing to their shared interests and values.

Shannon Unger, the owner of Uptown Cheapskate and Kid to Kid, expressed pride in supporting Augusta University Athletics and the broader local community. The notion behind this partnership recognizes the importance of community involvement and aims to resonate with fans and consumers alike.

Commitment to Sustainability and Community

Augusta’s Director of Athletics, Ryan Erlacher, highlighted the enthusiasm surrounding this new partnership, emphasizing Uptown Cheapskate’s dedication to sustainability and community engagement. This collaboration provides a platform for both entities to promote environmentally friendly practices while actively participating in local community events and initiatives.

The partnership is not just about fan experience but also serves as a way for the local athletics program to connect with the diverse community surrounding Augusta University. Fans of Jaguar Athletics will have ample opportunities to become involved via social media updates and newsletters.

Background on Uptown Cheapskate

Founded in 2009 in Salt Lake City, Utah, Uptown Cheapskate opened its first location in the CSRA in 2011. The franchise has since grown to become a popular choice for those seeking affordable fashion without sacrificing style or quality. By promoting sustainability through resale clothing, Uptown Cheapskate encourages consumers to rethink their purchasing habits, offering a more environmentally conscious alternative to fast fashion.

Engaging the Community

Through this partnership, Augusta Athletics aims to cultivate a deeper connection with its local community, utilizing the established presence of Uptown Cheapskate to reach a wider audience. By integrating efforts, both organizations can engage more effectively with students, families, and sports fans. This outreach includes opportunities to subscribe to an email listserve and follow updates on Augusta University’s official website, as well as its social media pages on platforms like Facebook and Twitter.

As the partnership unfolds, Augusta Athletics and Uptown Cheapskate will explore various avenues for collaboration, such as joint events and promotions aimed at enhancing the overall fan experience and community involvement. Central to their mission will be the focus on sustainability and fostering lasting relationships within the CSRA.

This exciting partnership marks a new chapter in Augusta Athletics’ efforts to engage more meaningfully with the community and adds value to the brand of both Augusta University and Uptown Cheapskate.

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Additional Resources

Author: STAFF HERE AUGUSTA WRITER

AUGUSTA STAFF WRITER The AUGUSTA STAFF WRITER represents the experienced team at HEREAugusta.com, your go-to source for actionable local news and information in Augusta, Richmond County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Arts in the Heart Festival, Westobou Festival, and Masters Week. Our coverage extends to key organizations like the Augusta Metro Chamber of Commerce and Greater Augusta Arts Council, plus leading businesses in manufacturing and healthcare that power the local economy such as Textron Specialized Vehicles, Cardinal Health, and Nutrien. As part of the broader HERE network, including HEREAtlanta.com and HERESavannah.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.

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