Augusta Braces for Visitor Surge with Economic Impact

Crowd gathered at an outdoor event in Augusta with music and food stalls.

News Summary

In September, Augusta is set to welcome over 100,000 visitors due to a series of events projected to generate an economic impact exceeding $6 million. The lineup includes concerts, festivals, and cultural showcases that promise to invigorate local businesses and the economy. Key events like The Wallflowers concert, the Hispanic Festival, and the Marine Mud Challenge are set to attract diverse crowds, marking September as a landmark month for the city.

Augusta will experience a surge in visitors this September, with more than 100,000 people expected to attend a series of events projected to generate an economic impact of at least $6,012,888. This estimation was announced on August 29, 2025, by the organizations Destination Augusta and the Augusta Sports Council.

The anticipated economic impact figures are derived from comprehensive research conducted by reputable organizations, including Explore Georgia, Destinations International, the U.S. Travel Association, and Tourism Economics. This influx of visitors is set to bolster local businesses and stimulate the economy significantly.

September’s lineup of events features a diverse range of activities appealing to various interests. Key highlights include:

  • The Wallflowers concert on September 11 at the Miller Theater, where ticket prices range from $38.50 to $150.
  • The South Carolina Humanities Festival will take place from September 12-14 at the North Augusta Municipal Building, showcasing music, art, and guided tours.
  • A Silent Movie Night featuring the classic film “Our Hospitality” is scheduled for September 12 at the Sacred Heart Cultural Center, with ticket prices between $20 to $360.
  • CSRA College Night on September 12 will occur at the Augusta Convention Center from 5-8 p.m. with free admission and parking.
  • JT and the Bootleggers are set to perform at Southbound Smokehouse on September 13.
  • The heavy metal band Steel Panther will hold a concert on September 13 at the Miller Theater, with tickets priced from $33.50 to $179.
  • The Hispanic Festival 2024 will take place at Augusta Commons on September 13-14, featuring live music, food stalls, and family-friendly activities. General admission will cost $5, while VIP admission is priced at $75.
  • The Main Street Players will present the comedy “Sordid Lives,” opening on September 13 in Edgefield, with tickets available for $20.
  • The Morris Museum of Art will hold its 90th Birthday Celebration on September 14, inviting the public to participate in the festivities.
  • The 2024 Marine Mud Challenge is scheduled at Fort Eisenhower on September 14, promising a day of competitive fun.
  • A Touch-A-Truck event will take place on September 14 at Odell Weeks Soccer Field, offering free entry for kids and a $5 registration fee for the Power Wheels Derby.
  • The Run for Hope 5K will be happening on September 14 at the Augusta Dream Center, encouraging community participation.
  • Foodie Fest at Boondock Farms on September 14 will showcase local farmers, artists, and live music, promoting local culture and cuisine.
  • The Carolina Jazz Xperience performance on September 15 at Grace United Methodist Church is free for attendees.
  • A free film screening of “Puss and Boots” will occur on September 15 at the Miller Theater, with tickets required for entry.
  • The 13th annual PRISM Concert will take place on September 16 at First Baptist Church of North Augusta, with free admission for all.

Additionally, the Morris Museum of Art offers free admission every Sunday from noon to 5 p.m., creating another opportunity for residents and visitors to explore the cultural offerings of the area.

As the September events draw near, local organizers and businesses prepare for what is projected to be one of the busiest months in recent history. The combination of entertainment, educational programming, and community engagement is expected to leave a lasting impact on Augusta’s economy, making it a hallmark month for the city.

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Additional Resources

STAFF HERE AUGUSTA WRITER
Author: STAFF HERE AUGUSTA WRITER

AUGUSTA STAFF WRITER The AUGUSTA STAFF WRITER represents the experienced team at HEREAugusta.com, your go-to source for actionable local news and information in Augusta, Richmond County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Arts in the Heart Festival, Westobou Festival, and Masters Week. Our coverage extends to key organizations like the Augusta Metro Chamber of Commerce and Greater Augusta Arts Council, plus leading businesses in manufacturing and healthcare that power the local economy such as Textron Specialized Vehicles, Cardinal Health, and Nutrien. As part of the broader HERE network, including HEREAtlanta.com and HERESavannah.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.

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