News Summary
The Georgia Lottery Corporation has begun deploying Scientific Games’ SCiQ retail technology across 1,500 locations. This modernization aims to enhance player experiences and improve operational efficiency for retailers. The SCiQ system aligns with modern consumer preferences, offering real-time inventory tracking and advanced sales analytics. With the introduction of loyalty programs and other features, this technological upgrade signifies a new era for the Georgia Lottery and its long-standing partnership with Scientific Games.
Atlanta, Georgia – The Georgia Lottery Corporation has initiated the deployment of Scientific Games’ SCiQ retail technology across approximately 1,500 retail locations. This move is part of an effort to modernize the sale and management of instant scratch games, enhancing both the purchasing experience for players and operational efficiency for retailers.
This deployment represents a significant advancement in the enduring partnership between the Georgia Lottery and Scientific Games, which dates back to 1993. Over the years, the two organizations have collaborated on numerous initiatives, including the launch of the Lottery’s first scratch game and its first second-chance promotion. The introduction of SCiQ technology marks a new chapter in this partnership, with expectations for further enhancements, including an upcoming loyalty program for players.
According to the Georgia Lottery’s President and CEO, the SCiQ system aligns closely with modern consumer shopping preferences. This innovative system includes features that facilitate real-time inventory tracking, aimed at minimizing instances of out-of-stock products. In addition, SCiQ provides advanced sales analytics, empowering retailers to refine their sales strategies and boost overall operational efficiency.
The features of SCiQ technology extend beyond inventory management. Retailers will benefit from digital menu boards that ensure up-to-date information on available games, as well as secure dispensing bins designed to reduce the risk of theft, complete with detailed transaction tracking to ensure accountability. The effectiveness of SCiQ has been recognized in the industry, having received a Gold Award at the 2025 American Business Awards for Operations Management Solution, in addition to a Bronze Award at the 2025 International Business Awards for Achievement in Product Innovation.
The SCiQ technology initiative is set to be implemented in a variety of retail environments, ranging from large chain stores to independent retailers. With Georgia currently ranking second globally for scratch game sales per capita, there is significant potential for growth in this segment, underscoring the importance of this technological upgrade.
Scientific Games, the provider of SCiQ technology, serves over 150 lotteries in 50 countries. The company has also recently secured a supplier license in the United Arab Emirates, expanding its global reach. Georgia Lottery is part of Scientific Games’ Enhanced Partnership (SGEP) program, which reported a 31% performance improvement for U.S. partners during the fiscal year 2023-2024.
The deployment of SCiQ technology is expected to usher in a new era for the Georgia Lottery, enhancing user experience and operational capabilities in an increasingly competitive lottery market. As more retailers adopt this advanced technology, the Lottery aims to streamline its operations and provide its players with the best possible experience when purchasing scratch-off tickets.
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