News Summary
Smile Grocery, located in Augusta, has been fined $10,000 for price gouging during the emergency related to Hurricane Helene. Customers reported excessive gasoline prices, prompting an investigation by the Georgia Attorney General’s office. The findings confirmed violations of the Fair Business Practices Act. Businesses exploiting crises will be held accountable for their actions, with Smile Grocery required to justify any price increases on essential goods. Another business, Fast Break II, also faced fines for similar practices, reflecting the state’s commitment to consumer protection during emergencies.
Augusta, Georgia
A local gas station, Smile Grocery (formerly known as Pope’s Grocery), has been fined $10,000 following allegations of price gouging during a declared state of emergency related to Hurricane Helene. The fine was announced by Georgia Attorney General Chris Carr, who emphasized the importance of consumer protection in times of crisis.
During the emergency associated with Hurricane Helene, customers reported both online and via social media that Smile Grocery was overcharging for gasoline, with some stating that prices reached nearly $9 a gallon. These complaints prompted the Consumer Protection Division to initiate investigations into the allegations. The findings confirmed that Smile Grocery violated the Fair Business Practices Act by engaging in price gouging during the emergency.
In one particular instance highlighted during the investigation, a customer noted that $20 only provided them with just over 2 gallons of gas. This kind of price manipulation during a time of need has drawn considerable scrutiny, and Attorney General Carr assured that necessary measures would be taken to address any allegations of price gouging or fraud in the wake of the hurricane’s destruction.
Accountability for Price Gouging
Attorney General Carr stressed that businesses exploiting crises will be held accountable for their actions. As a part of the settlement, Smile Grocery is required to justify any price increases on essential goods sold immediately before the declaration of a state of emergency. This settlement aims to deter future occurrences of price gouging and ensure fair pricing for consumers during emergencies.
In addition to Smile Grocery, another business, Fast Break II in Vidalia, has also reached a settlement for similar price gouging practices and paid $7,255 in fines. These actions showcase the state’s commitment to regulating business practices and protecting consumers from exploitation during natural disasters.
Background on Hurricane Helene
The case comes nearly one year after Hurricane Helene struck the region, prompting significant emergency responses and recovery efforts. In recognition of this anniversary, local media has planned a special commemorative segment titled “Hurricane Helene – One Year Later“, highlighting both the challenges faced and the lessons learned during and after the crisis.
In his comments, Attorney General Carr reiterated the state’s dedication to enforcing laws designed to protect consumers during crises. During emergencies, consumers rely heavily on the availability of essential resources, including fuel. The enforcement of price gouging laws serves to provide peace of mind to residents who are already facing the stress and uncertainty brought about by natural disasters.
As officials continue to monitor and investigate pricing practices in the wake of Hurricane Helene, the case serves as a reminder to both businesses and consumers of the importance of fair business practices, particularly during challenging times.
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Additional Resources
- WSAV: Augusta Gas Station Penalized for Alleged Price Gouging
- WRDW: Augusta Gas Station Fined for Price Gouging during Hurricane Helene
- Augusta Chronicle: Store Pays State $10,000 in Gasoline Price Gouging Settlement
- Wikipedia: Price Gouging
- WSBTV: Gas Prices in Georgia Increase after Gas Tax Suspension Ends
- Google News: Hurricane Helene Price Gouging

Author: STAFF HERE AUGUSTA WRITER
AUGUSTA STAFF WRITER The AUGUSTA STAFF WRITER represents the experienced team at HEREAugusta.com, your go-to source for actionable local news and information in Augusta, Richmond County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Arts in the Heart Festival, Westobou Festival, and Masters Week. Our coverage extends to key organizations like the Augusta Metro Chamber of Commerce and Greater Augusta Arts Council, plus leading businesses in manufacturing and healthcare that power the local economy such as Textron Specialized Vehicles, Cardinal Health, and Nutrien. As part of the broader HERE network, including HEREAtlanta.com and HERESavannah.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.