News Summary
Georgia experienced a remarkable tourism boom, welcoming 174.2 million visitors, leading to a $45.2 billion increase in spending. The growth has supported over 470,570 jobs and generated $5.1 billion in tax revenues. Highlights include a significant rise in business travel and continued efforts to promote diverse attractions. Officials attribute this success to collaboration across communities and investment in tourism strategies, indicating a positive economic outlook for the state.
Savannah – Georgia welcomed a record 174.2 million domestic and international visitors in 2024, marking the third consecutive year of tourism growth in the state. The announcement came from Governor Brian P. Kemp during the annual Georgia Governor’s Tourism Conference at the Savannah Convention Center. This surge in tourism resulted in $45.2 billion in visitor spending, reflecting nearly a 4% increase from the previous year’s record.
The tourism sector has had a significant impact on Georgia’s economy, supporting 470,570 jobs across various industries. In addition, tourism generated $5.1 billion in state and local tax revenues, equating to an average savings of $1,285 per household. With an overall economic impact of $82 billion, tourism stands as the second-largest contributor to Georgia’s economy, witnessing a 3% increase from the year prior.
Visitor spending is crucial as it affects multiple sectors including hospitality, transportation, arts, and agriculture. Notably, the visitor economy accounts for one in every 15 jobs in the state. Governor Kemp attributed Georgia’s appeal to its scenic landscapes and cultural attractions, which draw visitors from both domestic and international origins.
Business Travel and Conventions
In 2024, Georgia saw over 17 million domestic travelers visiting for business and convention purposes, marking a nearly 5% increase year-over-year. These business travelers contributed $4.6 billion in direct expenditures, which was a notable 5.5% increase compared to 2023. Such growth in the business travel sector further solidifies Georgia’s ranking, as the state has maintained the No. 5 position in the U.S. for overnight visitation for five consecutive years.
Diverse Attractions
The remarkable increase in visitors can be attributed to Georgia’s rich diversity of attractions, ranging from coastal beaches to mountain ranges and historical landmarks. “Explore Georgia” continues its efforts to promote the state to a wider audience while aligning tourism strategies with economic development. The tourism data was compiled by Tourism Economics, a subsidiary of Oxford Economics, ensuring that the figures are based on thorough research.
Community Benefits and Local Collaborations
Officials acknowledged that the growth in tourism benefits both urban and rural communities across Georgia. The ongoing success is a result of collaborative efforts between local businesses, state leaders, and tourism professionals. The recent Georgia Governor’s Tourism Conference hosted over 400 industry professionals who gathered to strategize on expanding travel opportunities in the state. The newly expanded Savannah Convention Center served as a prime venue, highlighting the importance of meetings and conventions within Georgia’s tourism economy.
Looking Ahead
The future of Georgia’s tourism sector appears promising, with continued investments and promotional strategies aimed at attracting more visitors. As the state’s economy grows alongside its tourism sector, local communities are likely to see even greater benefits.
Deeper Dive: News & Info About This Topic
- Statesboro Herald
- Travel and Tour World
- 13 WMAZ
- Wikipedia: Tourism in Georgia (U.S.)
- Global Atlanta
- Encyclopedia Britannica: Tourism
Author: STAFF HERE AUGUSTA WRITER
AUGUSTA STAFF WRITER The AUGUSTA STAFF WRITER represents the experienced team at HEREAugusta.com, your go-to source for actionable local news and information in Augusta, Richmond County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Arts in the Heart Festival, Westobou Festival, and Masters Week. Our coverage extends to key organizations like the Augusta Metro Chamber of Commerce and Greater Augusta Arts Council, plus leading businesses in manufacturing and healthcare that power the local economy such as Textron Specialized Vehicles, Cardinal Health, and Nutrien. As part of the broader HERE network, including HEREAtlanta.com and HERESavannah.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.
