News Summary
Atlanta is experiencing a tourism surge, with record-breaking spending of over $45 billion. However, small business owners in the tourism sector face rising operational costs and stiff competition, jeopardizing their sustainability. Despite the thriving visitor influx, businesses like Hop ‘N Go Tours struggle with costs and marketing challenges, urging community support for local operators. As small business owners endeavor to thrive amid economic disparities, the importance of supporting local ventures is highlighted.
Atlanta is seeing a remarkable surge in tourism, setting record-breaking numbers for the third consecutive year, with visitors spending over $45 billion on hotels, restaurants, and recreation, according to state data. However, this boom has not translated into success for all, particularly small business owners in the tourism sector who are grappling with rising operational costs that threaten their futures.
Alexa Ro, the founder of Hop ‘N Go Tours in Atlanta, began her business in 2020, driven by a lifelong passion for travel and exploration. Her company provides tours of major landmarks in the city while curating unique experiences by including stops at family-owned businesses. Ro describes her vehicle as a “multi-purpose bus,” serving as a party bus, learning bus, and community hub all in one.
Despite the influx of tourists and significant expenditure in the region, Ro faces ongoing challenges. She reports that operating expenses—such as insurance, advertising, storage, and vehicle maintenance—have skyrocketed by thousands of dollars over the past year. Operating her business independently, she has resorted to using credit cards to manage expenses and bills, a situation that is becoming increasingly untenable.
A recent report from the University of Georgia paints a concerning picture for the wider landscape of small businesses in the state. The report reveals that 44% of small businesses in Georgia are struggling to cover their operating costs. Additionally, over half (59%) of these businesses have reported uneven cash flow, while 42% have experienced weak sales figures. This trend is alarming, given the thriving tourism economy.
Contributing to these difficulties, Ro highlights challenges related to marketing resources. She notes that many small businesses are being outcompeted by larger companies that have more robust marketing strategies and budgets. Ro believes that forming partnerships with local and state governments could enhance the visibility and promotion of small businesses within the tourism sector.
Visitor sentiments underscore the importance of supporting local operators. Tourist Lisa Cannon emphasized that it is crucial to back those businesses that have managed to survive the pandemic and contribute to the local economy. The need for patrons to engage with local businesses is evident amid a burgeoning tourism sector that does not equally benefit every player within it.
To ensure her business remains afloat, Ro is currently working a second job. She is optimistic about the upcoming 2026 FIFA World Cup, expecting an additional influx of visitors during that time. Despite the financial strains and hurdles, her dedication to the community and passion for tourism remain driving forces that motivate her to persevere.
These collective challenges faced by small businesses in Georgia reflect a broader issue within the economic landscape of the state. While tourism numbers surge to new heights, many small business owners find themselves struggling amidst escalating costs and competitive pressures, raising questions about the sustainability of their operations in the face of such disparities.
Deeper Dive: News & Info About This Topic
- CBS News: Georgia Breaks Tourism Record
- Wikipedia: Tourism in the United States
- Discover Atlanta: Black-Owned Businesses
- Google Search: Atlanta tourism 2026 FIFA World Cup
- Airbnb News: Economic Growth in Atlanta
- Encyclopedia Britannica: Economic Impact of Tourism
Author: STAFF HERE AUGUSTA WRITER
AUGUSTA STAFF WRITER The AUGUSTA STAFF WRITER represents the experienced team at HEREAugusta.com, your go-to source for actionable local news and information in Augusta, Richmond County, and beyond. Specializing in "news you can use," we cover essential topics like product reviews for personal and business needs, local business directories, politics, real estate trends, neighborhood insights, and state news affecting the area—with deep expertise drawn from years of dedicated reporting and strong community input, including local press releases and business updates. We deliver top reporting on high-value events such as Arts in the Heart Festival, Westobou Festival, and Masters Week. Our coverage extends to key organizations like the Augusta Metro Chamber of Commerce and Greater Augusta Arts Council, plus leading businesses in manufacturing and healthcare that power the local economy such as Textron Specialized Vehicles, Cardinal Health, and Nutrien. As part of the broader HERE network, including HEREAtlanta.com and HERESavannah.com, we provide comprehensive, credible insights into Georgia's dynamic landscape.
